字节跳动打造爆款游戏的计划落空了

软餐获悉,消息人士称,字节跳动的游戏部门朝夕光年日前大举裁员,其幕后是创始人张一鸣和董事会主席梁汝波等高管不满意其表现。因为该部门一直未能开发出在全球大热的游戏,其游戏产品亦难以留住玩家。字节跳动近年来在游戏上投入了数十亿美元,并收购了热门游戏开发商,但收效甚微。收缩游戏部门是字节跳动精简业务并专注核心业务计划中的一环。本月,字节跳动还裁减了 VR 头戴设备业务 Pico 的团队。

据悉,字节跳动正转而专注 TikTok、抖音和电商等核心业务领域。最近 TikTok 正试图在美国复制直播带货模式,以挑战亚马逊、Temu 和希音 (Shein) 等对手。今年上半年,该公司的收入同比增长约 37%,逾 530 亿美元。字节跳动希望借助调整保持增长势头。


Insiders say that ByteDance’s gaming division recently carried out massive layoffs, driven by dissatisfaction from founder Zhang Yiming and Chairman of the Board Liang Rubo, among other executives. The division has been unable to develop globally popular games and its game products have struggled to retain players. In recent years, ByteDance has invested billions of dollars in gaming and acquired popular game developers, but with little success.

The contraction of the gaming division is part of ByteDance’s plan to streamline its business and focus on core operations. This month, ByteDance also downsized the team at Pico, a VR headset business. The company will now concentrate on core businesses such as TikTok, Douyin (the Chinese version of TikTok), and e-commerce. Recently, TikTok has been attempting to replicate the live-streaming shopping model in the United States to challenge competitors like Amazon, Temu, and Shein.

ByteDance hopes to maintain its growth momentum through strategic adjustments. In the first half of this year alone, the company’s revenue increased by approximately 37% compared to last year, surpassing $53 billion USD.

字节跳动打造爆款游戏的计划落空了
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