Spotify 月活用户突破 6 亿

Spotify月活用户突破6亿

Spotify 首次突破了 6 亿月度活跃用户的大关。过去一个季度,其用户数量增加了 2800 万,略高于预期。该公司披露,在在 6.02 亿月活跃用户中,有 2.36 亿人为付费订户。这比一年前增加了 15%,对应增加 3100 万名订阅者。在过去一个季度,订户数量增加了 1000 万。无论是活跃用户数量还是高级订阅者数量都超过了预期。这家流媒体服务公司在上一季度再次亏损,亏损金额 7500 万欧元。其收入达 37 亿欧元,符合预期。这比一年前增长了 16%。大部分收入仍然来自高级订阅者,达到了 32 亿欧元。而在此之前的一个季度,Spotify 自 2021 年以来首次实现了盈利。Spotify 解释说,亏损是 “促进效率的行动” 造成的。这可能指的是为了节省成本而裁员 17%。

Spotify 预计下一个季度用户数量仍将继续增长,并计划在三个月内达到 6.18 亿活跃用户。收入预计将保持相对稳定,该平台预计将获得 1.8 亿欧元的利润。


Spotify has surpassed 600 million monthly active users for the first time. In the past quarter, its user base increased by 28 million, slightly exceeding expectations. The company revealed that out of the 602 million monthly active users, 236 million are paid subscribers. This represents a 15% increase compared to a year ago, with an additional 31 million subscribers since the beginning of 2023. The number of subscribers grew by 10 million in the past quarter. Both the active user count and the number of premium subscribers exceeded expectations by one million. Spotify saw higher-than-expected growth in subscriber numbers in Latin America and the Rest of the World, meaning regions outside of the Americas and Europe.

Spotify’s revenue in the past quarter reached €3.7 billion, in line with expectations. This represents a 16% increase compared to the previous year. The majority of revenue still comes from premium subscribers, amounting to €3.2 billion. The streaming service reported a loss of €75 million, while in the previous quarter, Spotify achieved its first profit since 2021. Spotify attributes this loss to “actions to promote efficiency,” which cost the company €143 million. Presumably, the platform is referring to the 17% reduction in staff to cut costs.

Spotify expects the user count to continue growing in the next quarter and anticipates reaching 618 million active users in three months. Revenue is projected to remain relatively stable, and the platform expects to achieve a profit of €180 million.

Spotify月活用户突破6亿
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