据 IDC，2023 年第四季度全球平板电脑出货量同比下降 17.4%，同期总出货量达到 3680 万台。全年出货量达到 1.285 亿台，同比下降 20.5%，为 2011 年以来的最低水平。IDC 移动和消费设备跟踪器高级研究分析师 Anuroopa Nataraj 表示，由于经济没有显著改善，消费者收紧了电子产品的消费，购买平板电脑的优先级也降低了。但预计 2024 年将出现一些反弹机会，前提是这一年经济更加稳健。
2023 年平板电脑市场最大的赢家是小米，第四季度出货量同比增长 35%，最大的输家是苹果，出货量萎缩了 29.3%。
According to IDC, global tablet shipments in the fourth quarter of 2023 declined by 17.4% year-on-year, with a total of 36.8 million units shipped during the same period. The annual shipments reached 128.5 million units, a decrease of 20.5% compared to the previous year, marking the lowest level since 2011. Anuroopa Nataraj, Senior Research Analyst at IDC’s Mobile and Consumer Devices Trackers, stated that due to the lack of significant improvement in the economy, consumers have tightened their spending on electronic products, and the priority given to purchasing tablets has decreased. However, it is expected that there will be some opportunities for rebound in 2024, provided that the economy becomes more stable.
In 2023, the biggest winner in the tablet market was Xiaomi, with a 35% year-on-year growth in shipments in the fourth quarter. The biggest loser was Apple, with shipments shrinking by 29.3%.
微信扫一扫