荷兰人越来越不爱换新手机了

GfK 和 Telecompaper 的一项研究显示，荷兰人越来越不爱换新手机了。截至 2020 年底，约 33.4% 的荷兰人使用一部手机至少三年，这一比例在 2023 年上半年上升到 41.4%。2020 年，大约 35% 的荷兰人使用一年后就换新机，三年后这一比例下降到了 28%。用户使用三星手机的时间与 iPhone 没有明显差别。几个可能的原因包括：智能手机之间的外观差异越来越小，创新也越来越微妙；此外，厂商提供了越来越长的更新支持周期。这些因素让消费者的换机动力减弱了。

A study by GfK and Telecompaper reveals that Dutch people are increasingly reluctant to replace their smartphones. By the end of 2020, approximately 33.4% of the Dutch population used their phones for at least three years, a percentage that rose to 41.4% in the first half of 2023. In 2020, around 35% of Dutch individuals replaced their phones within one year, but this figure dropped to 28% three years later. There are no significant differences in the duration of smartphone usage between Samsung and iPhone users. Several possible reasons contribute to this trend, including the diminishing visual differences and subtle nature of innovations among smartphones. Additionally, manufacturers are offering extended support and update cycles, further reducing the incentive for consumers to upgrade their devices.