According to the YouTube Help Center, Google has announced that it will no longer support “Overlay ads” format on YouTube starting from April 6th, 2023. “Overlay ads” refer to banner ads that appear at the bottom of the YouTube video player, which desktop users of YouTube may have seen. Google acknowledged that these ads are disruptive to viewers, but noted that the impact of the change on most creators will be limited as they switch to other ad formats.
Neal Mohan, the new CEO of YouTube, has revealed the platform’s new plans.
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